Views: 0 Author: Site Editor Publish Time: 2025-12-05 Origin: Site
Published: November 28, 2025
The 2nd Hainan Sanya International Wedding Dress Fashion Week concluded successfully on November 28, 2025. Yet, the lights of Haitang Bay and the sound of waves still linger on this romantic carnival that transcended mountains and seas.
With 60 top international brands showcasing 1,500 haute couture wedding dresses, stunning catwalks by celebrities such as Xu Lu and Xu Yiyang took social media by storm. The event achieved a remarkable industry milestone: 360 million RMB in orders and over 100 million exposures, cementing Sanya's reputation as the "Global Capital of Romance" worldwide.
As Xu Lu stepped onto the runway in a blue diamond halter mermaid dress, thousands of sparkling crystals on the skirt shimmered with her every move, complementing Sanya's night sky and instantly igniting cheers from the audience. At 30, she perfectly blended girlish charm with mature grace, paired with a mermaid makeup and wavy curly hair—netizens praised her for "redefining wedding dress aesthetics." Meanwhile, Xu Yiyang, making her post-wedding catwalk debut, showcased her 170cm tall figure in a silver mermaid wedding dress. Responding humorously to the joke that "the catwalk is more beautiful than the wedding," she said "it's all thanks to beauty filters," adding charm with her poised demeanor. The two celebrities' looks quickly topped trending topics, driving social media exposure to exceed 100 million times.
This feast has long surpassed the scope of a fashion show. Data shows that during the event, sales of wedding jewelry at Sanya's duty-free stores soared by 200%, the "Eternal Love" couple's watches sold out multiple times, wedding photography bookings increased fivefold, and high-end wedding banquet reservations surged threefold. More notably, the metaverse wedding dress experience zone allowed audiences to "try on dresses online," with 328 NFT digital wedding dresses sold on the first day, generating over 10 million RMB in sales—marking the official entry of the wedding dress industry into the digital age.
